Developer marketing done right

Executive Team

 

Eric Andrae

Eric Andrae

Eric Andrae

Eric Andrae

President

Eric Andrae oversees the operating team at Developer Media. Serving as both President and Global Chief Operating Officer, Eric is responsible for managing the team, day-to-day activities and guiding new projects.

President

Chris Maunder

Chris

Chris

Chris Maunder

Co-Founder & CTO

Chris Maunder is the Co-founder of Developer Media and leads the international engineering team of CodeProject, CodeProject Solutions and CodeProject.tv where he serves as the Co-founder administrator, architect, chief editor and developer who wrote the website.

Co-Founder & CTO

David Cunningham

David

David

David Cunningham

Co-Founder & VP of Sales

David Cunningham is the Co-founder of Developer Media directing business partnerships, overall strategic business direction, and vendor relations. In 2007 Microsoft acquired technology from one of David’s companies, Dundas Data Visualization, for inclusion in SQL Server 2008.

Co-Founder & VP of Sales

Jeff Hadfield

Jeff

Jeff

Jeff Hadfield

CXO

As Developer Media’s CXO, Jeff teaches companies large and small about the importance of developers and how to best talk to them. He also leads Developer Media’s international advertising relations and projects. The future of business will be software-driven and Jeff works to help companies learn how developers will affect their businesses, building plans to court and nurture developers, and applying the right tactics to reach them with the right stories.

CXO

 


Mission

Developer Media’s mission is to bridge the gap between advertisers, brand marketers, and the engineering community by guiding advertising creative in ways that will most appeal to engineers, by celebrating engineering and the contribution engineers make to the world and by making the whole process fun and engaging.

We do this by creating the finest group of creative and technical minds and tasking them with building excellence in technical marketing, excellence in creative, excellence in technology, and excellence in the ad experience.

Vision

Software developers and engineers in general consider themselves immune to advertising. We know from long standing experience that this is not true, but still there is a tremendous hesitation on the part of the engineers to embrace traditional advertising and marketing approaches.

Engineers by nature and training look for flaws. They look for flaws in design, in execution, in statements of fact and they look for flaws in marketing and advertising messaging. They are highly critical and relentless and in the case of advertising are already heavily biased to find the flaws in material they generally consider is trying to mislead them, on purpose; to trick them.

Developers are different. They look at the world differently. They have learned to be highly skeptical but despite what they may verbally claim, they are not immune to advertising. The difference creates opportunities and pitfalls for advertisers in that the right creative will be well received, and usually, traditional consumer oriented “feel good” creative will not be well received.