Developer marketing done right

Software Developers Will Be the Future Masons of the Smart City via @HuffPostTech

Great read by Himanshu Sareen, Founder and CEO, Icreon Tech

In the future, software developers will work hand in hand with local governments to build apps and other types of software that align with the priorities of the city as well as the nuances of their specific implementation of a smart city ‘

Happy Monday!!

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Why Developers are the Hottest Commodity of All

It’s a good time to be a developer according to Computerworld’s 2014 Forecast Survey. The Computerworld survey asked companies what changes they expect in their IT employee headcount in the next 12 months, and then compared the results to previous years. While there has been a steady increase in hiring IT employees from 2010 to 2013, this trend seems to level off in 2014. However, while 2014’s headcount numbers appear to level off, there are a few changes in the most sought after skill sets.

Data from Computerworld 2014 Forecast Survey (Base: 221; June 2013), 2013 Survey, 2012 Survey, 2011 Survey and 2010 Survey.

Top IT Skills of 2014

The Computerworld survey forecasted the top IT skills of 2014 based on responses received from companies who expect to increase their headcount in the next year. Topping the list of hot IT skills of 2014 was programming/application development, with 49% of respondents saying that they plan to hire programming/application developers in the next 12 months. Help desk/technical support came in second at 37%, moving up from number three last year. One of the most interesting changes was the increase in demand for mobile applications and device management skills, which jumped from ninth to fourth. The proliferation of mobile devices in the corporate and consumer space means that mobile skills will continue to be in demand, and likely grow further.

Source: Computerworld Forecast Survey, IT executive respondents, June 2013

According to the U.S. Bureau of Labor Statistics, software developers face the lowest unemployment rate of 1.8 per cent. With the high demand for hiring developers, do you think the number of people learning to program will also increase in the next couple of years?

Armed with APIs, developers will drive the composable enterprise via GigaOm

Great article by Antony Falco on the rise of the API-centered “composable enterprise.”

‘The rise of APIs as a source for web services and data means that developers don’t have to reinvent the wheel on every feature — they can source it from an API. This trend brings about the composable enterprise.”‘

Developer Media Quick Poll – What mobile app types would developers want to develop?

We asked the CodeProject community what application types they would like to develop if they had to develop an app for mobile devices and here’s what they said. 52 per cent of respondents voted for native apps written to run directly on the device while 36.26 per cent said that they would developer generic web apps that are tailored to run on any mobile device. 22.89 per cent said they would want to develop a hybrid app – cross-platform app that runs on the device and is developed using frameworks such as Sencha and PhoneGap. Only 8.61 per cent of respondents chose dedicated web apps tailored to a specific device. And surprisingly 11.08 per cent said that they will never write a mobile app.

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Big data and marketing: an inevitable partnership via The Guardian

Great read by Danny Bradbury and Tim Anderson

‘Big data is exciting, complex, and raises difficult issues, but to ignore it may be the biggest risk of all.’

Developer Media Quick Poll – Do Developers Engage in Social Media on a Weekly Basis?

We asked our developer community to tell us which social media sites they participate in at least once a week and here’s what they picked. Facebook took the top spot with 38.80 per cent of the votes while an overwhelming amount of 33.44 per cent said that they don’t participate in social media at least once a week. Surprisingly, sites like LinkedIn (9.67 per cent), Twitter (6.83 per cent) and Google+ (5.89 per cent) fell behind. Pintrest (.32 per cent), Instagram (.21 per cent) and MySpace (.21 per cent) were the sites developers rarely participate in.

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Developer Media Quick Poll – Do Developers Prefer to Buy or Rent Software?

We asked our developer community if they prefer to pay a one-time $50 charge or pay $5/month for software. 57.38 per cent of votes went to “I prefer to pay once and own forever” while only 14.29 per cent chose “I use the model that ends up cheaper for me”. What was interesting is that only 7.86 per cent said that they prefer to pay only when they are using the software.

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Developer Media Quick Poll – Most Helpful Programming Books

We asked our CodeProject developer community what book taught them the most about being a good programmer and here’s what they had to say. Leading the poll with 103 votes is Let Us C by Yashavant Kanetkar. Coming in second place is C++ How to Program by Paul Deitel and Harvey Deitel with 55 votes. Code Complete by Steve McConnell came in third with 53 votes.

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