While most developers are involved in mobile development, more developers work on mobile projects on their own time than do so as part of their day-to-day work. Developer Media’s latest research highlights this as well as technology and platform trends. Jeff Hadfield, CXO of Developer Media, provides insight and recommendations for marketers targeting the mobile development market — and points out emerging market opportunities as well.
Sometimes also known by the simpler “Analytics” moniker, Big Data is the discipline of storing, querying and analyzing the huge volumes of data that are generated in contemporary digital and offline environments. These large data sets are made possible by cheap storage and the corresponding retention of data generated every day from online transactions, sensor readings, social media interactions, and all types of business activity. This report will introduce you to the technologies and
Software developers are a unique, demanding demographic. Developer Media’s latest research analysis helps marketers better understand them in order to better market to and communicate with them. Developers don’t think like the average person. In fact, developers are somewhat of a breed apart. They’re likely to identify themselves as craftsmen and artisans, in an engineering, technical-problem-solving sense. While there are many ways to assess personality types, one of the most widely accepted is
Nearly every developer is a mobile developer, even if they don’t call themselves one. Over 75% of today’s professional developers belong to the mobile developer market. The latest Developer Media survey, based on a sample of over 20 million unique monthly developers who visit our sites, suggests developers are most likely to be “mobile developers” in their spare time (43%). They’re nearly as likely to be producing mobile apps and sites as part of their full-time job along with other development