Developer marketing done right

Research

Developer Personalities: Audience Brief

Software developers are a unique, demanding demographic. Developer Media’s latest research analysis helps marketers better understand them in order to better market to and communicate with them. Developers don’t think like the average person. In fact, developers are somewhat of a breed apart. They’re likely to identify themselves as craftsmen and artisans, in an engineering, technical-problem-solving sense. While there are many ways to assess personality types, one of the most widely accepted is
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Mobile Developer Market Brief

Nearly every developer is a mobile developer, even if they don’t call themselves one. Over 75% of today’s professional developers belong to the mobile developer market. The latest Developer Media survey, based on a sample of over 20 million unique monthly developers who visit our sites, suggests developers are most likely to be “mobile developers” in their spare time (43%). They’re nearly as likely to be producing mobile apps and sites as part of their full-time job along with other development
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